What Mardi Gras Beads can Teach About Advertising…..
Tweet Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands you a bag and you [...]
Text comes first; design (and size) will follow….
Tweet My last blog was about figuring out where to start your new brochure. This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but that’s hard to do without more [...]
Something Old, Something New……When New Ad Campaigns Should I Do?
Tweet Ok, I’ll rephrase that question…..How often should you change your ad campaigns? On the one hand it’s always important for all your marketing pieces to have a consistent look, of course. But on the other hand, it’s important that a piece that’s sent out yearly or periodically (such as a brochure or a monthly [...]
Why should I hire a Marketing or Ad Agency?
Tweet Tweet Unless you were living under a rock last year, you got a kick watching Kate from “Jon & Kate plus Eight” trying to dance on Dances with the Stars…and if you missed that, let me tell you that Young Frankenstein dancing to “Putting on the Ritz” cut a better rug than poor Kate [...]
I hate to ask this, but what the heck is my brand anyway?
Tweet In my last post I promised to help you figure out how and when to change your brand. But before I do that I think I should take a minute to define branding for you….. After a million years in advertising I’ve pretty much heard it all….but recently when pitching a potential client they [...]
Print VS. Digital – Will print media survive the amazing growth of social or digital media?
Tweet This is a post that I made a while back that didn’t make it onto this blog. It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting. Nothing’s hotter than Digital Media and Social Web Marketing, no one would argue that point. But does [...]
Wacky Marketing
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Print VS. Digital – Will print media survive the exploding growth of digital media?
Tweet Nothing’s hotter than Digital Media and Social Web Marketing, no one would argue that point. But does the incredible growth of digital media spell the demise of print advertising? There is no doubt there’s a credibility gap between print & digital media for one reason: consumers know that almost anyone can create a professional looking web presence [...]
If you’re confused about web hosting, domain name registration, email & your ISP….THIS IS FOR YOU!
Tweet I’ve been working with advertising clients since the beginning of the web and there’s a lot of confusion about email and web hosting and the registration of your web address. If you want to set up and manage your own website, hosting account or email account you will need to at least have a [...]
Social Apps for iPhone
Tweet With over 45%+ marketshare in the US, the iPhone is the platform of choice for new Social Media Apps. The adage “there’s an app for that” is pushing social media conscious companies to jump on the app bandwagon. Where’s the ROI in that? How does this help you win more customers and generate revenue? BrandX [...]
