The Best of Business Blogging: Learning From These Examples
Business blogging is a delicate balance of self-promotion and helpful information: Companies that focus too much on promotion aren’t able to capture the attention of readers, yet without promotional elements blogging can be an exercise in futility. If you’re struggling to meet this balance with your own business blog, here are three great examples to [...]
Beyond Self-Promotion: Successful Blogging Content
Over the past 10 years, the entire landscape of the web — and of online marketing and the sharing of news and information in particular — has been transformed by blogs. What started out as “silly experiment” by information architect Peter Merholz caught on quickly: Although blogging first started as a very personal form of [...]
Copywriting Inspiration: Three Sites Doing It Right
Online copywriting has two purposes – attracting search engines and attracting humans (readers, buyers, customers). It’s not always easy, even for professional copywriters, to strike a successful balance between both. But when copy works well it can skyrocket your traffic, buzz and conversions. Since copywriting can take many different forms online, here are three proven [...]
Copywriting: Increase Traffic, Sales With The Right Words
Copywriting isn’t just for sales letters anymore…and thanks to the Internet, the need for quality copy is more important now than ever…from blog posts to landing pages to emails, copywriting can help you increase your leads and sales online. Words (and content) are still king and having the right type of writing on your website [...]
Social Media Branding: Companies Doing Twitter Right
B2B (business-to-business) Twitter usage is on the rise, and if you’re considering making the leap in social media, you may be wondering if it will really work. Fortunately, there are numerous examples of companies that are benefitting and growing from Twitter in a B2B capacity. From making their brand a strong presence in the Twitter [...]
Need B2B Facebook Ideas? Look to These Top Brands
The B2B (business-to-business) waters of Facebook are still being tested, but most companies that put the time and energy into marketing through this social media giant have seen their efforts pay off. If you’re unsure what B2B Facebook usage looks like in practice, here are three top brands to learn from. Each manages to simultaneously [...]
Using Twitter to Promote B2B Companies
As more B2C (business-to-consumer) companies communicate and connect with their markets on Twitter, B2B (business-to-business) companies are recognizing opportunities to reach out to their markets as well. Establishing and promoting your brand on Twitter can be a key part of growing your business. Here are five tips for effectively using Twitter to speak to [...]
B2B Facebook – Not Just for Friends Anymore!
Facebook has over half a billion users – and its numbers are continuing to grow, grow, grow. Sure, engaging with friends, sharing fun photos and chatting in real-time through Facebook have become regular practices for millions of individuals. But as the numbers of B2B (business-to-business) companies using Facebook grow, it’s becoming increasingly clear that “friends” [...]
The Secret of the Sales Circle
Tweet Not everyone knows this but there is a secret formula to success when it comes to marketing. The other day a client was asking me how she should spend her marketing dollars. She confessed she was being bombarded from all sides by every sort of ad salesperson imagin able and really didn’t know what [...]
Need a New Brochure, but not sure where to start? Read on….
Tweet You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! How do we figure out what brochure is right for you? The first thing you’ll want is a quote, and before you can get that, you’ll have to [...]
