Copywriting: Increase Traffic, Sales With The Right Words
Copywriting isn’t just for sales letters anymore…and thanks to the Internet, the need for quality copy is more important now than ever…from blog posts to landing pages to emails, copywriting can help you increase your leads and sales online. Words (and content) are still king and having the right type of writing on your website and other online marketing vehicles can make all the difference in your traffic and conversions.
Web copy has three important purposes:
- To bring in traffic from search engine results.
- To grab and keep the attention of readers.
- To move the readers toward taking action.
When your web copywriting hits all of these points successfully, you’ll see more traffic and an increase in conversion (whether it is sales, registrations, subscriptions or anything else). Relevant, targeted, dynamic (it needs to be refreshed regularly!) content brings in readers through both persuasive writing and the added boost of keyword phrases and good SEO.
Ready to kick your copy up a notch? Here are three steps to creating copywriting that will help your business get more exposure in the search engines and with your audience.
1. Select your keywords wisely. Keywords help search engine spiders classify your website, so it’s important to give them an accurate impression. By selecting keywords that are not only relevant to your business but that are in demand (highly searched), you’ll be optimizing your website for better search engine results.
2. Know your audience. Attracting search engines is important, but they aren’t your only audience. You’ll need to create content that relates directly to your audience and its interests. Knowing your audience will help you create copy that will grab and hold its attention. Find out what their “pain points” are (what problem are they looking to solve?) and write content that gives them advice and solutions for solving those problems.
3. Keep it fresh. Your copy needs to be updated frequently to be effective. Having new copy on your site in the form of a blog serves two purposes. First, you’ll give search engines a reason to come back and index your site more often. The more indexing you get, the better your results on the search engines. Not only is fresh content better for search engines but it’s better for your readers as well. Each new article is a new opportunity for them to come back to your site, read your content and once again be exposed to your marketing message.
By keeping these three keys in mind, you’ll have copywriting on your site that gets you traffic, gets you new leads and boosts your bottom line.
