Need B2B Facebook Ideas? Look to These Top Brands
The B2B (business-to-business) waters of Facebook are still being tested, but most companies that put the time and energy into marketing through this social media giant have seen their efforts pay off.
If you’re unsure what B2B Facebook usage looks like in practice, here are three top brands to learn from. Each manages to simultaneously engage its audience, show personality and be a valuable resource to prospects.
SalesForce. This cloud-based CRM solution was one of the first companies to make good use of B2B Facebook marketing. As a result of its popularity with fans, SalesForce was chosen by Facebook to manage FB’s growing sales department. Within its Facebook presence, SalesForce highlights industry news, shares articles that are of importance to fans (e.g., tips for small and mid-sizes businesses) and cross-promotes its other social media presences including YouTube, Flickr and Twitter.
Gartner. This information technology research and advisory giant greets new fans with an impressive edit of the main Facebook pages template. The Gartner page displays a full color ad for the company’s next event with a clickable button that leads the fan to registration. Other features of thisFacebook page include links to videos and announcements about latest product releases. If you’re looking for a well-done and highly professional example to follow, Gartner is a good “textbook” example. The page/ site is friendly without being overly casual.
Cintas. Cintas offers uniform rental services, first-aid services and a variety of other facility services. The company’s Facebook page highlights product offerings, shares news relevant to their fans and also makes good use of the “Boxes” tab. New fans are directed to the Boxes tab rather than the Wall. This section displays a variety of content blocks that the company has designated as important. Cintas’ Facebook page is great example of thinking outside of standard design layouts to attract the attention of a market.
