Using Twitter to Promote B2B Companies
As more B2C (business-to-consumer) companies communicate and connect with their markets on Twitter, B2B (business-to-business) companies are recognizing opportunities to reach out to their markets as well.
Establishing and promoting your brand on Twitter can be a key part of growing your business. Here are five tips for effectively using Twitter to speak to other businesses:
- Use original content. Posting links to industry blog posts or sharing resources is great, but you also need to create original content and link to original content on your blog or website. This will help your company stand out.
- Retweet effectively. Passing along content from other users is a good way to legitimize your social media presence. Retweets should be focused on content that your followers will find useful. Retweet to connect with others, and if others are retweeting your posts be sure to thank them!
- Monitor hashtags. Hashtags are labels that Twitter users can use to link Tweets together. Monitor hashtags that relate to your market, or even try to start one of your own to brand your business further. You can use a tool like HootSuite or TweetDeck to easily track important hashtags.
- Inject some personality into your brand and branding efforts. Your B2B prospects don’t want Twitter to feel like a stuffy boardroom. Twitter gives an opportunity for you to reach beyond your logo and show off a bit of what makes your company great. Run a contest, post a joke, express joy, ask questions – any of these options can help your Twitter feed be more personable.
- Think quality, not quantity. Some B2B marketers and branding folks may feel intimidated at the thought of maintaining a Twitter account. They may feel like the “live feed” nature of the site means that they’ll need to be “on” 24/7, or close to it, to have any impact. The truth is that most companies find that quality of Tweets is more important that the frequency of Tweets.
By applying these tips consistently to your Twitter account and your brand, you’ll be able to experience first-hand the true power of B2B social media in your business.
