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BLOG POSTINGS
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The Best of Business Blogging: Learning From These Examples
Business blogging is a delicate balance of self-promotion and helpful information: Companies that focus too much on promotion aren’t able to capture the attention of readers, yet without promotional elements blogging can be an exercise in futility. If you’re struggling to meet this balance with your own business blog, here are three great examples to [...]
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Beyond Self-Promotion: Successful Blogging Content
Over the past 10 years, the entire landscape of the web — and of online marketing and the sharing of news and information in particular — has been transformed by blogs. What started out as “silly experiment” by information architect Peter Merholz caught on quickly: Although blogging first started as a very personal form of [...]
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Copywriting Inspiration: Three Sites Doing It Right
Online copywriting has two purposes – attracting search engines and attracting humans (readers, buyers, customers). It’s not always easy, even for professional copywriters, to strike a successful balance between both. But when copy works well it can skyrocket your traffic, buzz and conversions. Since copywriting can take many different forms online, here are three proven [...]
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